About Us
The ButterCup is built to make everyday choices simpler, smarter, and more enjoyable.
The ButterCup holds your little world with the same care and love only a mother knows. Born from real moments of tenderness, patience, and strength, it understands the quiet joys and challenges that shape everyday motherhood. From the first cuddle to the softest smile, every tiny moment is seen, understood, and deeply cherished, reminding you that you are supported, valued, and never alone on this journey.
The Story Behind Our Name
I hope you have heard of the Buttercup flower. Its bright yellow petals are full of sunshine and happiness. It is simple, delicate, and charming, and it always makes you feel a little lighter, a little brighter.
That is exactly what I wanted The ButterCup to be for every mother. A little burst of warmth in your day, something that cares for you quietly and truly. Every product is made to bring comfort, trust, and joy while you go through this beautiful, messy, and unforgettable journey of motherhood.
I believe,
Even with incredible sources of love and support around me, I sensed a need for products that were focused on mothers only and could truly soothe, comfort, and make breastfeeding and the journey of motherhood a little easier for every mother. From this insight, The ButterCup was born, a maternal care brand dedicated to nurturing mothers with products designed to bring ease, confidence, and comfort during one of life’s most delicate chapters.
What began as my personal journey has now blossomed into what I hope is a source of support for every mother, helping them feel cherished, empowered, and celebrated at every stage.
Nidhika Singh Rathore
(Founder)
Anubhav Gurung: The Supportive Backbone of The Butter Cup
Anubhav Gurung serves as the Chief Financial Officer (CFO) of The Butter Cup, the innovative venture founded by his wife, Nidhika Singh Rathore. With a solid background in accounts and a passion for precision, Anubhav stepped into this role to provide unwavering support, allowing Nidhika to channel her creative energy into empowering mothers worldwide through nurturing products and initiatives.
A trained chef by profession, Anubhav channels his culinary expertise into running his own thriving restaurant alongside a successful jams and preserves business. These ventures showcase his entrepreneurial spirit and commitment to quality, blending flavors that delight customers while honing his business acumen.
Above all, Anubhav is a loving and supportive husband. He joined The Butter Cup not for the spotlight, but to handle the intricacies of finance and operations—freeing Nidhika to focus on her vision of innovation and maternal support. His quiet dedication ensures the company’s financial health, proving that true partnership means lifting each other to greater heights.